We have created a new advertising campaign for Vanish, shining a light on the sheer amount of dirt hiding in the nation’s carpets. Carpet Street dramatises the fact that even after vacuuming, carpets are covered in the same dirt you’d find on the street – and highlights the ability of Vanish Gold Carpet Care to give carpets a deep clean.

Set to an increasingly frenetic metal rendition of Grieg’s iconic classical piece, In the Hall of the Mountain King, the lively spot brings this insight to life by literally bringing an entire street through an average, seemingly spotless living room. Having finished hoovering, our protagonist looks on aghast as a dog being chased by its owner, a group of builders pushing a wheelbarrow full of cement, a hoard of city commuters, a cheering crowd of football fans, a peloton of cyclists and a flock of pigeons – and all the dirt they bring – traipse their way through the room. It ends with a simple solution – Vanish carpet cleaner, which can lift all this dirt hoovering alone can’t reach.

The campaign, which also includes online and video-on-demand executions, is voiced by Games of Thrones’ James Faulkner and shot by Sye Allen through OTO Film, while Benedict Spence, best-known for his work on The End of the F***ing World, was DoP.