BT TV has introduced its most flexible TV offering yet, with customers able to enjoy ‘unlimited substitutions’ on football packages. BT TV allows viewers to customise their package to suit their needs, meaning fans can change their sport packages every month.
The Unlimited Subs campaign launches with a TV advert on Saturday 29th during the FA Community Shield. The ad, created by BT’s advertising agency Saatchi & Saatchi, demonstrates the flexibility offered to BT TV customers and includes appearances from stars such as Marcus Rashford, Trent Alexander-Arnold, Gareth Bale, Carlo Ancelotti and a surprise cameo from Rebekah Vardy alongside husband Jamie. The advert investigates an alternative reality, where teams are permitted to make unlimited substitutions during matches and the chaos that might follow.
The campaign will launch on TV on Saturday 29th August and will be supported by online video, outdoor, print, radio and social media.