The Essential 001 - Map Spam

People are using Google My Business to create fake listings with the objective of generating leads that they can monetise through selling. In this video we show you how to verify if a listing is fake.

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Google My Business has become a very competitive space, mainly due to being an organic channel...for now. There is added complexity with fake listings appearing in the map results. These results are designed to steal traffic from an established brand and to generate leads that can be monetised.

If you have a proactive strategy on optimising your listings and website then you should have an advantage over the competition. Fake listings just increase the competition, reporting them and having the listing removed will only help your own rankings.

Get in touch if you have questions about map spam or if you have general Google My Business or even local SEO queries.

DAC

We drive transformational growth by amplifying brands to audiences on their digital customer journeys, accounting for who and—uniquely—where they are.

This unparalleled Enterprise-to-Local capability is driven by the brightest minds in the business, in-house technology, and almost 50 years of experience. That’s why Forrester recognises DAC as one of the world’s most significant Performance Marketing Agencies.