Takis - Don't Eat Takis

Launching Takis in the UK despite the recent advertising ban on snack food brands.

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To mark the launch of Takis in the UK we created a campaign with a fiery warning about the snack’s spice levels, going so far as telling the public: "Don’t Eat Takis". Coinciding with the recent HFSS advertising ban on snack food brands, we projected this message all across town, most notably on the Houses of Parliament – making it the first projection of its type actually in favour of the government!

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