Stella Artois 'Give the Gift of Time'

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Stella Artois is raising awareness for the global water crisis through their new campaign, “Give the Gift of Time” created in partnership with Water.org. Featuring Water.org co-founder, Matt Damon, we use the metaphor of watercolour to show how water has the power to transform lives and give time back to the many women who spend hours a day collecting water. Each frame in the TV animation was individually hand-painted by artist and animator Em Cooper to create a striking effect.

We also took the campaign to the streets of NYC, famous for its iconic water tanks and street art, to change the way people look at water tanks and highlight the issue of water disparity.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.