Spoke "Jack 'the not so standard' Mannequin"

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In Spoke’s TV advertising debut, the brand unveils its newest hire: Jack ‘the not so standard’ Mannequin. Jack, like many men, doesn’t fit the standard trouser size mould, and has therefore struggled to find work as a mannequin. In a mockumentary style film, Jack recounts his journey from being rejected from high-street stores to becoming the face of Spoke, a custom-fit brand helping men to find the right fit.

Mother London

Mother is one of the world’s most respected, independent creative companies, operating at the heart of advertising, experiential, digital, content, design, and product development. We started around one table 25 years ago with three people, all of whom shared the washing up. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.