Smile for Western Union

The creative was done by BBH, and the media planning and buying organised by Mediahub UK (part of MullenLowe Group UK)

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*published on The Drum, September 2020.

Western Union, a global leader in cross-border, cross-currency money movement and payments, has announced the launch of a campaign to drive awareness of the speed, reliability, and convenience of sending money from the UK to the world using Western Union app and wu.com.

The campaign features a portrait of a smiling woman’s face painted in quick time by professional speed painter Dave Sharp. The 'smile' will light up the streets up and down the country including a 22 ft version in Camden. The portrait and the speed in which it was created are symbolic of how fast customers can send money and put a smile on a loved one’s face.

The speed painting was captured live in South London’s Printworks, and has been turned into a beautifully emotive social film which went live across Facebook, Instagram, YouTube, and Twitter on 28 September. The painting itself is the artwork for the nationwide campaign which features the mural in Camden Town, roadside 6 sheets, OOH banners and bus supersides and the line: You can send money in minutes with our app.

MullenLowe Group UK

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