Sky Mobile launches latest “Hello Possible” campaign starring Lily James
Sky Mobile has launched the next instalment in its “Hello Possible” campaign in which British star Lily James uncovers the seemingly endless possibilities at your fingertips when you have spare data with Sky Mobile.
8th Feb: Sky Mobile has launched the next instalment in its “Hello Possible” campaign in which British star Lily James uncovers the seemingly endless possibilities at your fingertips when you have spare data with Sky Mobile.
The latest iteration in the “Hello Possible” campaign, created by ENGINE, invites people into the bright and optimistic world of Sky Mobile – where the usual rules don’t apply.
In the new TV ad, Lily James shows a family visiting a fun fair that, in the magical world of Sky Mobile, you can do things you couldn’t before – such as turning fairground tickets into a giant fluffy penguin. The fairground tickets are used as an analogy for mobile data, which Sky Mobile rolls over so their customers can share it, turn it into rewards or keep it for when they’ll need it.
The campaign launches across TV and VOD on Sky Media, ITV and Channel 4 on February 8th and runs until March 31st.
The TV ad, which was directed by Patrik von Krusenstjerna through TRAKTOR / Stink, features The Beach Boys’ classic ‘Wouldn’t It Be Nice’ as the soundtrack.
For the shoot, because of Covid-19 restrictions, the ad’s fun fair set had to be built in a controlled environment at Pinewood Studios. Production meetings were held remotely and Covid-19 testing was carried out rigorously each day on set while a remote video village was assembled to allow the agency and client team to join virtually from home. The visual spectacle was brought to life by a virtual post production process which was managed entirely remotely.
The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so.
Pierre Coppin, Director of Marketing, Sky Mobile, said: This new chapter of the world of possibilities brings to life how we continue to make the impossible possible. In this instalment, we show how Sky Mobile rolls over spare mobile data so our customers can choose what they want to do with it. We hope that this warm family moment at the fun fair and the charming fluffy penguin will put a smile on people’s faces in these challenging times.
Leon Jaume, Executive Creative Director, Engine, said: When your world is one of possibilities you can’t be deterred by a mere pandemic. So, despite being restricted to shooting, masked up and freezing, in the UK in December, the panache of Traktor and 1920’s magical touch have brought to life the perfect summer’s evening at a funfair to give us all a bit of cheer.
Traktor, Director, Stink Films said: We were honoured to get a chance to take the Sky Mobile Lily James campaign to the next level, and get the band back together with Leon and other Engines. With Covid lurking we couldn't travel to the exotic places of the past campaigns, and had to figure out a way to shoot these very exterior little tales on a stage. With the clever minds of our amazing Traktor/Stink London family and the spacious space of the Roger Moore stage at Pinewood, we were fortunate to craft something really nice. Enjoy.
SKY MOBILE / TRAKTOR / February
Marketing Director: Pierre Copin
Head of Advertising & Campaigns: Abbey Kickham
Brand Marketing Controller: Marietta Constantinou
Senior Marketing Manager: Francesca Dye
Creative Director: Leon Jaume
Creative: Sonny Adorjan
Creative: Olly Courtney
Client MD: Ed Norrington
Business Director: Rich Williams
Account Manager: Tom Butler
Chief Strategy Officer: Gen Kobayashi
Strategist: Rob Jennings
Agency Producer: Laura Melville
Assistant Producer: Jakub Pieta
Production Company: Stink
Producer: Richard Ulfvengren
Production Manager: Nurjan Nevzat
Production Assistant: Alice Evans
Director of Photography: Tim Maurice-Jones
Production designer: Nick Foley-Oates
Stylist: Claudia Lyster
Special Props/EFX: Anarchy
Costume Designer: Amy Albertine-Jones
Choreographer: Lizzie Gough
Casting: Kate & Lou Casting
Editing House: Final Cut
Executive Producer: Michelle Corney
Senior Producer: Frankie Elster
Editor: Rick Russell
Assistant Editor: Leah Burton
Post Production: NINETEENTWENTY
Producer: Emma Shuter
VFX Supervisor: Bill McNamara
VFX Supervisor: Chris King
Sound Design: Machine
Media agency: Mediacom