Shpock 'Please Shpock Responsibly'
After being appointed by Shpock as lead creative agency to launch their new brand positioning in the UK, Red Brick Road have created a TV campaign which heroes Shpock’s uniquely hassle-free user experience and positions the brand as the most joyful way to buy and sell used items.
The new TV campaign follows our hero as he discovers how easy it is to sell on Shpock, before embarking on a joyous journey around his house as he seeks out more things to sell. His fun is put to an abrupt halt by the return of his girlfriend, who discovers her flat to be completely empty aside from her cat and her boyfriend in just his pants, having sold most of his clothes along with all of their possessions. The campaign line then warns users in a tongue in cheek nod to the action to “Please Shpock Responsibly”.
The campaign will launch on Saturday 26th September and run throughout October and November. Media planning and buying has been handled by Goodstuff.