Sharing Time. Real Time.
Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.
For our first campaign for Campo Viejo we needed to give the brand a clear point of view and create a more meaningful connection whilst convincing consumers on the quality of the wine (the world’s number 1 Rioja!). We did this by looking at the lives of our audience. The key insight was our consumers desire to share more quality time with their friends, really connecting and sharing those moments that make you say ‘why don’t we do this more often’.