Sharing Time. Real Time.

Wine is synonymous with sharing, and for Campo Viejo that moment of sharing is especially important with at-home consumption.

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For our first campaign for Campo Viejo we needed to give the brand a clear point of view and create a more meaningful connection whilst convincing consumers on the quality of the wine (the world’s number 1 Rioja!). We did this by looking at the lives of our audience. The key insight was our consumers desire to share more quality time with their friends, really connecting and sharing those moments that make you say ‘why don’t we do this more often’.

Inspired by the Sobremesa in Spain (the home of Campo Viejo) our campaign visual world lives where those conversations and connections happen; the table. Big or small, square or round it’s the humble table where we share those real, spontaneous moments. The table became the back drop of our campaign, heroing the product whilst showing those celebrated moments when we get together with our friends.
This campaign was conceived pre COVID, so like many brands this year we used it as an opportunity to pivot and focus on a positive future facing message to our consumers to look forward to those moments when we can be back around the table sharing moments together again.

CPB London

We believe in creating real change for brands, through finding and telling their truth, in the most unexpected, creative and surprising way.

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