Sarah Jenkins, Managing Director, Saatchi & Saatchi London

Back in the height of summer, Suki caught up with Sarah to hear how they were getting along during lockdown.

Like Comment

Back in the height of summer, Suki caught up with Sarah Jenkins, Managing Director of Saatchi & Saatchi London to hear how they were getting along. 

Sarah discussed how intense it's been but also how incredibly productive they've been during lockdown. With clients ranging from different sectors, there have understandably been different challenges from those lying in FMCG to those clients based in travel. 

Adding value to brands has been an incredibly important part of the work they've been doing. With BT and EE as clients, they've been making sure people stay connected - BT made sure that everyone knew how to access the tech they needed to, and EE ensured the NHS had access to free data. Kevin Bacon was used to deliver EE's messaging and from brief to TV, this happened in a week. Sarah explains how they produced the ad with Kevin in LA. 

The difficulties for the charity sector is touched upon with Marie Curie being a client; and Sarah further talks to Suki about how they're making sure their people are staying connected - honesty and transparency being two important elements. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.