Prime changes everything - Cleopatra has a change of heart

Amazon and London creative agency Joint use well known characters Rapunzel and Cleopatra, in their campaign for Amazon Prime which launched in the US this week.

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The work is a provocative reimagining of popular fairytales and historical events, we see new versions of the iconic characters overcome adversity with access to Amazon Prime.

Thanks to Prime Video, Cleopatra reassesses her life as an over privileged diva.

The campaign was written by PJ Kirby, Rory Robinson, Algy Sharman and Jack Brough, and directed by Wayne McClammy at Hungry Man.

It will come to life globally across TV, Radio, Digital and Social.


Obsessed by effectiveness and driven by creativity, Joint is a happy collection of expert strategists, creatives and producers. We place our clients and their business at the heart of everything we do. We relish a challenge and we believe relentless collaboration is our best chance of success.