Pixelated Paula


Like Comment

An all too familiar scenario plays out during the tongue-in-cheek ad, depicting the trials of working from home such as poor signal causing feedback and pixilation when on all-important (and now ever-common) video calls. We see character Paula being ‘signal-shamed’ one call at a time. The creative ends with a reminder of BT’s Complete Wi-Fi guarantee of strong, reliable signal in every room, or £100 back.

The TV ad campaign will be supported across radio, outdoor, print, social and digital.


Saatchi & Saatchi

Saatchi & Saatchi

We have a simple ambition to make the most influential creative ideas in Modern Britain.

Ideas that are influential in driving business growth, building meaning in consumers' lives, in your company creating energy and in culture shaping change.

Our country is going through profound change and right now it feels like anything is possible as we hit ‘reset’ on how we live, think and act. We believe this creates new possibilities for brands to become influential in shaping Modern Britain.

Our founding spirit of Nothing is Impossible is more important now than ever before. We see it as a simple mindset that allows us to do unbelievable things, driven by the power of creativity.