Pixelated Paula


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An all too familiar scenario plays out during the tongue-in-cheek ad, depicting the trials of working from home such as poor signal causing feedback and pixilation when on all-important (and now ever-common) video calls. We see character Paula being ‘signal-shamed’ one call at a time. The creative ends with a reminder of BT’s Complete Wi-Fi guarantee of strong, reliable signal in every room, or £100 back.

The TV ad campaign will be supported across radio, outdoor, print, social and digital.


Saatchi & Saatchi

Saatchi & Saatchi London is built on our belief, that Nothing is Impossible. This spirit is brought to bear on transformative work for clients including Procter & Gamble, HSBC, BT, EE, Expedia, Kerry Foods and Visa. The Saatchi & Saatchi network unites 114 offices in 67 countries and 6,500 people. Saatchi & Saatchi London is part of the Publicis Groupe.