P&O Ferries - To the Sea

A new brand platform for the EasyJet & AirBnB generation in the post-pandemic travel market.

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Tapping into the current mood and mindset of the nation, the longing for escape, we’ve repositioned P&O Ferries as a desirable liberating force, here to help everyone break-free from the restrictions of travel. The new platform, 'To the Sea', is a bold new direction for the 180-year-old brand, appealing to the EasyJet and AirBnB generation in the post-pandemic travel market.

It is an open invitation to adventure to pack up the car, van, motorhome or sidecar and head over the horizon. Like the whole country, this campaign has been patiently waiting on land while we all waited for the borders and regulations to open and it’s finally setting sail.

Publicis•Poke

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