Ninety One - The times that made us, named us

Investec Asset Management, Publicis•Poke and Publicis Sapient unveil a global re-launch of the asset management brand. Publicis Sapient led the reimagination of the brand experience, while Publicis•Poke led development of the brand strategy and creative launch campaign.

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Ninety One’s new brand identity and proposition pays homage to the firm’s heritage of being ‘Out of the ordinary’ while at the same time creating a differentiated, distinct new brand built to thrive in an ever-changing world. Ninety One started trading on the London Stock Exchange March 16th.

Publicis•Poke

We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.

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