Ninety One - The times that made us, named us

Investec Asset Management, Publicis•Poke and Publicis Sapient unveil a global re-launch of the asset management brand. Publicis Sapient led the reimagination of the brand experience, while Publicis•Poke led development of the brand strategy and creative launch campaign.

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Ninety One’s new brand identity and proposition pays homage to the firm’s heritage of being ‘Out of the ordinary’ while at the same time creating a differentiated, distinct new brand built to thrive in an ever-changing world. Ninety One started trading on the London Stock Exchange March 16th.


We combine storytelling, experience design and commerce to help brands create ideas. Ideas that earn a lasting place in people’s heads, hearts and hands. Ideas that live and breathe in culture, and that can grow and evolve over time. We create Living Ideas.

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