NHS Every Vaccination Gives Us Hope

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People aged 50 and under are being urged to get their COVID-19 vaccine when their turn comes in a major new campaign launch.

The ‘every vaccination gives us hope’ campaign encourages those due to be offered vaccines in the second phase of the rollout to join the millions of people who have already received their jabs.

The new TV advert, which first aired during Emmerdale on ITV at 19.15 on Monday 26th, showcases some of the tens of thousands of health and care workers and volunteers involved in the rollout across the UK, as well as those who have received the vaccine. 

The ad features a poignant soundtrack recorded by songwriter and artist Shells, who was long listed in Glastonbury’s Emerging Talent Competition to perform at the postponed 2021 Glastonbury Festival. The cover of Dinah Washington’s, ‘What A Difference A Day Makes’, will be released to the public on Friday 30thApril through all streaming services including Spotify, Apple music, iTunes and Amazon and will be available on Shazam from the following Monday.

The campaign will also run across radio, multicultural media, social media and out of home advertising like billboards in prominent locations across Manchester, Liverpool and London, including in Piccadilly Circus. A large number of organisations across a wide range of sectors such as gaming, hospitality, banking, retail, manufacturing and construction will also be supporting the campaign – for example, BT will mark the milestone with a message on the iconic BT Tower, Royal Mail are adding a message to mail for all UK households, and Google will feature vaccine messaging on their channels as well as a unique homepage promotion. 

The campaign will predominantly be aimed at people under the age of 50 who will be offered their first dose, as well as the over 50s who are booked in for their second dose, to encourage vaccine uptake and highlight the significant role the vaccine is playing in preventing infections, hospitalisations and deaths. It will also urge the public to get their facts about vaccines from trusted sources like NHS.UK and their GP to make informed and evidence-based decisions. 

MullenLowe Group UK

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