NHS COVID19 App Launch

Our campaign for the Government’s Covid-19 response launches the track and trace app.

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On September 24th 2020, we helped the NHS launch the much anticipated NHS Covid-19 app. Our advert was first shown on primetime TV with the strapline “Protect your loved ones. Get the app”. It was promoted across multiple channels as part of the ‘Big App Download' weekend.

The campaign will be running across TV, radio, print, out of home, social and digital display advertising, PR, media partnerships and a national roadshow supported by Local Authorities to encourage downloads.

Former Health secretary Matt Hancock said: “Today’s launch marks an important step forward in our fight against this invisible killer and I urge everyone who can to download and use the app to protect themselves and their loved ones.”

MullenLowe Group UK

We work with some of the world's most innovative marketers; clients who think like challengers. And so do we. Our integrated approach involves a communion of our best talent with wit and charisma from every discipline. From brand planning to creative campaign development, customer experience to sustainability and purpose communications, media planning and buying to agile production. This approach ensures we deliver ideas that maximise the opportunity for the brand as a whole, never just one channel. We are part of a global network of distinctive agencies, rich in local culture with both intimacy and scale, providing a full service offering with a depth of resources across the globe in 90+ offices and in 65+ markets.