NHS COVID19 App Launch
Our campaign for the Government’s Covid-19 response launches the track and trace app.
On September 24th 2020, we helped the NHS launch the much anticipated NHS Covid-19 app. Our advert was first shown on primetime TV with the strapline “Protect your loved ones. Get the app”. It was promoted across multiple channels as part of the ‘Big App Download' weekend.
The campaign will be running across TV, radio, print, out of home, social and digital display advertising, PR, media partnerships and a national roadshow supported by Local Authorities to encourage downloads.
Former Health secretary Matt Hancock said: “Today’s launch marks an important step forward in our fight against this invisible killer and I urge everyone who can to download and use the app to protect themselves and their loved ones.”