Morrisons - Make Good Things Happen

A new brand platform aimed at inspiring the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children.

Like Comment

Morrisons were the fastest growing supermarket during Covid, but even more importantly, were recognised as the #2 brand for positive impact in the UK. With this increased emphasis on service and community, we’ve worked with them to develop a new brand platform ‘Make Good Things Happen’. 

The platform launches with a campaign aimed at inspiring the public to imagine a better way of making, eating and cooking food by seeing the world through the eyes of children. It will run across all channels from TV to in-store, with executions across the whole customer experience and commerce journey.

Our new brand platform aims to help support the nation’s journey to improve the way it produces, purchases, cooks and eats food to help ‘Make Good Things Happen’ for the next generation.

– Alex Rogerson, Marketing Communications Director at Morrisons

Publicis•Poke

We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.