Morrisons - Good to Grow

How do we get our kids to eat more of the good things? Morrisons are helping kids understand how their fruit and veg is grown, so they know why it’s important to eat it.

Like Comment

The second outing of Morrisons’ new brand platform comes in the form of the brilliant Good To Grow Initiative. Encouraging every schoolkid to get elbows deep in understanding how the food they eat is grown and made. The activity shows how Morrisons are slipping on their green and yellow wellies and walking the walk to Make Good Things Happen for everyone.


We create Living Ideas that grow brands and businesses. Ideas which live and breathe in culture, growing and evolving over time. Through a combination of brand experience, commerce and communications, we help brands earn a place in people’s heads, hearts and hands.