Mini squawk with Patrick Headley, CEO, Go Inspire

The regional production agency has been defined as a Covid-19 Critical Supplier, how has this impacted their business?

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As a production company and with public sector/government clients, the agency has been defined as a critical supplier so are still open, but they have still had to make changes and furlough staff, to protect the business in the long term. The senior team have taken 20% pay cuts and as CEO, Patrick himself has taken a 50% pay cut.

Some clients are still operating and the marketing theory 'right offer to the right person at the right time' holds true, so the offers and messaging needs to adapt.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.