Mini Squawk: Thomas Walters, Founder & Chief Strategy Officer at Billion Dollar Boy

We caught up with BDB to hear more about what they've been up to recently.

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Thomas caught up with Suki to discuss the latest from Billion Dollar Boy (BDB). They touch upon the challenges of the last year which has of course been echoed by most agencies - COVID! But, with BDB sitting in the digital sphere, it made it much easier for them - it accelerated the space that they operate in and meant that their biggest challenge was scaling up. 

They've worked with clients such as The IFRC (International Federation of Red Cross and Red Crescent Societies) where they mobilised a global network of social media influencers to spread facts not fear around COVID as well as other topics. Influencers ranged from Barbados all the way to India to communicate on behalf The IFRC. BDB have also worked with method, the eco-friendly household cleaning products brand, on their campaign 'spread joy, not germs'. 

Thomas discusses the consumer shift of how content is now digested and how COVID has meant a spike in social media, TV and also streaming services. He further touches upon the measurement of influencers' success. 

You can see more from BDB here on our website. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.