Thomas caught up with Suki to discuss the latest from Billion Dollar Boy (BDB). They touch upon the challenges of the last year which has of course been echoed by most agencies - COVID! But, with BDB sitting in the digital sphere, it made it much easier for them - it accelerated the space that they operate in and meant that their biggest challenge was scaling up.
They've worked with clients such as The IFRC (International Federation of Red Cross and Red Crescent Societies) where they mobilised a global network of social media influencers to spread facts not fear around COVID as well as other topics. Influencers ranged from Barbados all the way to India to communicate on behalf The IFRC. BDB have also worked with method, the eco-friendly household cleaning products brand, on their campaign 'spread joy, not germs'.
Thomas discusses the consumer shift of how content is now digested and how COVID has meant a spike in social media, TV and also streaming services. He further touches upon the measurement of influencers' success.
You can see more from BDB here on our website.