Oystercatchers Team Guest Contributor
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Mini-squawk: Simon Ward, Founder and CEO, Team ITG

Simon talks about their Canopy platform which enables campaigns to be run fully remotely

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Suki Thompson
Founder / Chair, Oystercatchers
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Team ITG are a technology-led marketing business. Whilst certain clients have pressed pause, some sectors are flying and CRM and tech are driving this. The tech Team ITG have developed is an end-to-end marketing platform - Canopy - that is fully remote. The business has been working on this platform (which launched last year) and WFH tech for a while, so it's not been driven by the crisis but it has hugely accelerated the momentum. 

Open API means legacy tech can be brought in, and the interface is super simple meaning almost no training is required, and the ability to fully run campaigns completely means that they've had brands knocking on their door.

 

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Go to the profile of Suki Thompson

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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