Mini-Squawk: Robin Gadsby, CEO, Forever Beta

Suki chats to the independent creative agency CEO about their lockdown challenges

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Suki and Robin discuss how the agency is responding, and also how to respond to customer needs in this new reality, mapping customer journeys, understanding how to speak to them, and working out what the plan B is - as well as plan C and D.

They also talk about the agency culture. Forever Beta is about to be 10 years old, but the culture is ingrained within all the team, to become 'self-governing' and perpetuating itself through everyone's actions. The agency has been using Google Cloud since 2012 so continuity has been relatively easy for them. 

Robin also reveals how one thing that's been surprising and positive is that agencies are talking to each other more - sharing strategies and best practice to support each other.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.