Mini-Squawk: Richard Pinder, CEO, Rankin
Richard talks about how the different strands of the business - Agency, Production, and Editorial - are adapting
Published
The agency aspect is busier than ever, pitching, speakting to clients about strategic issues. Production is obviously very challenged, but Rankin been shooting for the NHS, and some still life, and for Editorial they have put out a magazine but in digital format only
The upside is there - agency strengths are creative thinking. Looking ahead - what do you want to change and keep for the future? Real opportunity to use this for a better quality of life such as not being tied to the office - Richard himself is based in Denmark. There is an aspect of making it up as you go though!
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