Mini Squawk: Richard Lawson, Director of Commercial Production, ITN

How the production arm of ITN is supporting the delivery of the news, and also supporting their commercial clients

Like Comment

Richard talks to Suki about how the business is managing new ways of working at a collective and individual level - and making sure people are looking out for each other.

As a news brand, the team were looking forward to a post-election, post-Brexit break so the pandemic has been another huge wave of change. Ways of reporting have changed as has production. Some customers want continued delivery - from fast turnaround documentary content,  to increased demand from education brands and businesses, and there are also brands and customers that need to completely rethink what they do and how they work. They've also seen a trend for increased collaboration between creative, production and client. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.