Suki and Richard talk about all the ways that the lockdown and the pandemic have affected our work and home lives. A silver lining for Richard has been time with his family.
A Flight to strength - clients want strong partners
Investment in technology - will see clients adopting new ways of working and looking at new ways of getting work out into the market, for example
- TikTok - They've produced two TVC's, filmed at home, with family acting as camera crew
- Nomad - it's been a busy time for this FMCG brand and Hogarth have produced a huge amount of content for them
- IKEA - They filmed in the Netherlands in a socially distanced way - a combination of working shifts, thorough set cleans between shoots, limiting the amount of crew, and remote cameras & directors. Production has always been about problem solving and this is no different
From a company perspective they've embraced teams and implemented a buddy system/check in system. Richard recognises that lots of people aren't surrounded by family, or who are in shared accomodation and don't have much space and WFH is not as easy as if you have a family home. However, their teams have never been closer, the amount of collaboration is phenomenal with teams cross pollination a huge amount and a breaking down of geographic boundaries. Location has become much less relevant
They also disccuss sustainable production - the current situation has had lots of positives but how do you keep this going? and whilst shot-at-home footage works for some campaigns, how do you produce the very best work?