Mini Squawk: Richard Exon, Founder, Joint

Suki and Richard discuss the agency in lockdown and how the outlook has changed with a vaccine now on the horizon.

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Suki caught up with Richard Exon, Founder of Joint, where they discuss the changing outlook in the last 3-4 weeks with a vaccine now on the horizon. 

Richard talks about the range of different clients they have and on working with them during lockdown. VUE cinemas, a client they met through Oystercatchers six years ago, are one example of who they've been working with closely. From working out how best to communicate in venues all over Europe - on the matter of queueing and sanitizing hands - Richard confidently predicts they will be emerging, post-Covid, stronger than their competitors.

The agency have also started working with Amazon Web Services in Europe and Richard further touches upon shooting the, now live campaign, in between the first and second lockdown.

Richard looks out to 2021 and where we might find ourselves.... what have we learnt, where it leaves a brand and how it's changed a brand's ambition for the next few years. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.