Suki caught up with Richard Exon, Founder of Joint, where they discuss the changing outlook in the last 3-4 weeks with a vaccine now on the horizon.
Richard talks about the range of different clients they have and on working with them during lockdown. VUE cinemas, a client they met through Oystercatchers six years ago, are one example of who they've been working with closely. From working out how best to communicate in venues all over Europe - on the matter of queueing and sanitizing hands - Richard confidently predicts they will be emerging, post-Covid, stronger than their competitors.
The agency have also started working with Amazon Web Services in Europe and Richard further touches upon shooting the, now live campaign, in between the first and second lockdown.
Richard looks out to 2021 and where we might find ourselves.... what have we learnt, where it leaves a brand and how it's changed a brand's ambition for the next few years.