Nils talks about how the campaign - the name taken from 'Britain's Got Talent' -  was born and how it's evolved during the coronavirus pandemic. It was driven right from the top and about making meaningful difference at scale.

Nils talks about how Uncommon have purpose behind what they do and often feel a sense of urgency behind their work. The agency had a full year's activity planned for the campaign, and whilst the pandemic threw that out of the window, responding to the crisis played to their strengths in moving fast, and pivoting to new messaging and executions. The agency have made over 250 iterations of the campaign for broadcast and social.  The results of the campaign have also been huge, and tangible.