Mini-Squawk: Nils Leonard, CCO and Founder, Uncommon

Suki chatted to Nils during National Mental Health Week about the 'Britain Get Talking' campaign for ITV

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Nils talks about how the campaign - the name taken from 'Britain's Got Talent' -  was born and how it's evolved during the coronavirus pandemic. It was driven right from the top and about making meaningful difference at scale.

Nils talks about how Uncommon have purpose behind what they do and often feel a sense of urgency behind their work. The agency had a full year's activity planned for the campaign, and whilst the pandemic threw that out of the window, responding to the crisis played to their strengths in moving fast, and pivoting to new messaging and executions. The agency have made over 250 iterations of the campaign for broadcast and social.  The results of the campaign have also been huge, and tangible.

 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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