Neil and Suki discuss how pitching has changed and acclerated during lockdown - and whilst the process has been streamlined, capturing chemistry is still essential.

The agency is very structured, with clear processes and this has meant they've adapted well to the remote working situation and have been effective with new tools and methods.

They discuss the #SHN campaign the agency created during. It was produced the week before lockdown started and inspired by what they were seeing in Italy and Spain. It was only initally launched on their own personal channels on the Sunday morning, and by the evening it was being shared across social media. It then went onto theagency channels on the monday. and the campaign caught fire and went viral.

It's a great example of top down vs shared communication. And as a behaviour change campaign it was laser focussed. It resonated with NHS workers, the message was simple and totally clear and was hugely sharable.