Mini-Squawk: Neil Henderson, CEO, St.Lukes

Suki and Neil discuss the agency's brilliant #SHN campaign, and how purpose and brand behaviour are now front and centre.

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Neil and Suki discuss how pitching has changed and acclerated during lockdown - and whilst the process has been streamlined, capturing chemistry is still essential.

The agency is very structured, with clear processes and this has meant they've adapted well to the remote working situation and have been effective with new tools and methods.

They discuss the #SHN campaign the agency created during. It was produced the week before lockdown started and inspired by what they were seeing in Italy and Spain. It was only initally launched on their own personal channels on the Sunday morning, and by the evening it was being shared across social media. It then went onto theagency channels on the monday. and the campaign caught fire and went viral.

It's a great example of top down vs shared communication. And as a behaviour change campaign it was laser focussed. It resonated with NHS workers, the message was simple and totally clear and was hugely sharable.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.