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Mini Squawk: Natalie Graeme, Co-Founder, Uncommon

Suki and Natalie discuss agency flexibility and mental health, and helping clients like ITV and Brewdog adapt.

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Suki Thompson
Founder / Chair, Oystercatchers
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Natalie and Suki discuss how the relatively new agency has been managing, and what comes next - almost like being in startup mode again with everyone pulling together, and whilst people are on furlough, working hard to maintain the culture.

They are, in particular over-indexing on looking after people's mental health. They're working on getting the ITV 'Britain Get Talking' campaign live, which is on this subject - they've done 250 films in total, to help the channel, as a national broadcaster, support the nation.

Whilst production has been completely upended, they are trying to be as useful as possible to their clients' businesses, ripped up the scope of work, and looked at what they can do to just help make their brands famous.

Creating new formats starts with understanding the limits and parameters, and then being creative within that space.

Go to the profile of Suki Thompson

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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