Mini-Squawk: Michael Brown, Managing Director, MKTG

Suki and Michael discuss how the experiential industry has taken a particularly big hit, and how kindness is so important for workplace cultures.

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As a live events and sponsorship business, MKTG has been massivley impacted by the virus, not just for the events and activations they run, but also sponsorships and rights negotiations.

Media and events as a strand of the advertising sector has been particularly badly hit. so how does a 'live' business evolve in the context of the collective psyche of the nation, which is changing? How to evolve and adapt?

Michael also talks about how kindness is especially important right now - and kinder working environments - with staff, clients and customers alike. He observes that whilst companies publish their values on their websites, kindness rarely features. 

Michael has recently had a book published on improving organisational culture, a 10 Step Guide which reveals the secrets that can lead to better leadership, stronger teams, swifter promotions, more effective collaboration, better organisational culture - as well as radically improving your life outside of work.

You can buy a copy of "I Don't Agree: Why we can't stop fighting - and how to get great stuff done despite our differences" on Amazon or from the publisher's website

 

Go to the profile of Suki Thompson

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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