Mini-Squawk: Matt Willifer, CSO, Carat

Matt and Suki talk starting a new role in the middle of a crisis, seeing into people's homes and what's happening for media agencies

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Matt reveals how the agency is getting more involved at a deeper more strategic level with clients. Their early thought piece explored how to support their people emotionally and practically, and how they are helping their clients get stuff out into the world on a hugely reduced timeframe, and how they've been supporting their clients in pivoting, including Diageo, Cadbury's and Vodafone.

In particular repurposing Vodafone's "Dreamlabs" that's been used to provide extra processing power for the scientific community,

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.