Mini Squawk: Laurence Parkes, CEO, Rufus Leonard

Now the novelty of remote working is gone, how does the business address the marathon ahead?

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In the short terms it's been brutal for the agency - a lot of what they do is digital transformation, and the kind of big CapEx project that clients will pause, coupled with their three of their biggest clients are in hardest hit sectors.

However, it's proving that in the long term the work they deliver for clients is the kind of work that will be needed, necessary and even more imporant going forwards and they are starting to see green shoots.

They are investing hours in their clients which is paying dividends in strengthening partnerships and laying the groundwork to enable their clients to accelerate their digital transformations.

 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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