Mini Squawk: Jo Arden, CSO, Publicis•Poke

Jo discusses joining the agency in lockdown and working with Morrisons and Renault.

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Suki caught up with Jo Arden last week, who joined Publicis•Poke in lockdown, to hear how she's been getting on and what the agency have been up to this year. 

Jo talks about her role as CSO and how previously there was a paranoia at not being a 'classically trained strategist' but this is something that has actually now become increasingly useful. She further touches upon the hard parts of lockdown - missing the colleague interaction and not being able to read body language as well as in face to face normality. It's a lot easier to miss out on more subtle cues when someone is in need.
They discuss working with clients including Morrisons - an incredible British, northern brand that has a story to tell. Jo talks about the brilliant work in lockdown including this year’s Christmas ad as well as all the community-oriented activities Morrisons are involved in. Jo further talks about their work with Renault on the French Exchange which won an award at this year’s British LGBT Awards. 

You can hear more from Jo in tomorrow's #OysVirtualCoffee as we ask '2021 – A digital first world. How fit is your brand?' Suki and Jo will also be joined by Katherine Whitton, Global Chief Marketing Officer at Specsavers.

And you can see more from Publicis•Poke here on our website.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.