Mini Squawk: Jeremy Hine, Group CEO, MullenLowe Group UK

Suki caught up with Jeremy to hear how 2020 was for the agency that ran campaigns for Covid and Brexit.

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Jeremy talks about last year being an incredibly busy year for MullenLowe Group, as the agency that ran campaigns for both the NHS/Covid-19 and Brexit. 

They put together a team of 50 as a rapid response Covid-19 unit with different disciplines covered in order to respond in the uncertain times we all found ourselves in. By the end of the year, the team had done over 60 digital campaigns with some going on into eight other languages. 

Other clients they worked with include Unilever, Bayer and Dunelm; and for Persil, they had to pivot to get the kids doing things indoors rather than its well-known get outside encouragement. 

2021 for MullenLowe sees a focus on growth and creativity with Jeremy explaining exactly what it means for him and the agency. He also discusses the agency giving back through things like apprenticeship schemes and the remote creative work experience they’ve already rolled out. 

As a Dad and CEO, Jeremy touches on juggling the two and making sure to keep his sons on track for exams!

See more from MullenLowe Group here on our website. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.