Mini Squawk: Jem LLoyd-Williams, UK CEO, Mindshare

Suki and Jem caught up about the large media group during Covid-19

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Jem talks about the challenging yet sometimes exciting times during lockdown as they helped their clients to navigate the crisis. They've had important conversations with clients as to how they re-engineer their businesses and thrive in what's become a different world. 

Suki and Jem discuss how one the difficulties during lockdown has been how busy everyone's found themselves but in reality, not much has actually been happening - but finally, the tide is starting to turn. 

They touch upon the great use of media in a selfless way and Jem explains the idea that came about to create a crisis line for front line workers - this was then delivered within a couple of weeks with zero budget, picked up by newspapers and able to contribute over half a million pounds to a suicide crisis charity. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.