Mini Squawk: Jamie Elliott, CEO, The Gate London

Jamie discusses the agency's highlights during lockdown.

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Other than wearing shorts over a suit, Jamie talks to Suki about the agency’s highlights during lockdown including a heightened sense of humanity with clients and responding to them as human beings. No longer are they chasing the briefs but rather looking at how to help them during what have been such uncertain times. No longer are they seeing the suits behind polished boardroom tables but into people’s homes allowing them to work more closely and intimately with clients.

Suki and Jamie discuss the work The Gate has been doing for clients such as Chiltern Railways – they’re no longer encouraging people to use the service but have been focused on behaviour change campaigns as to how they manage the communication in and around stations and trains when they begin welcoming people back to train travel.

Jamie also touches upon their work in raising awareness to the LGBT community and alerting people to the difficulties some have seen during lockdown. Research has shown that there has been abusive behaviour within this community - for example where people have had to move back home and revert to difficulties that previously they’ve been able to escape.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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