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Mini Squawk: James Shoreland, UK CEO, Initiative

Suki caught up with James to hear all about Initiative and what they're up to.

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Suki Thompson
Founder / Chair, Oystercatchers
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James talks about Initiative in 2020 and how they were lucky to have clients such as Amazon, Lego and Deliveroo who were able to adapt well during the pandemic - and of course, this relied a lot on the hard work of Initiative's employees. He further touches upon a sense that people feel they've lost a year of their career so for 2021, they're focused on the positivity of what's ahead of them. And they will be focusing on these three areas and be the best in industry for: 

  • Their clients
  • Their craft
  • Their community 

James goes on to discuss in further detail with Suki these three pillars of 2021. 

You can see more from Initiative here on our website.  

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Go to the profile of Suki Thompson

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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