James talks about Initiative in 2020 and how they were lucky to have clients such as Amazon, Lego and Deliveroo who were able to adapt well during the pandemic - and of course, this relied a lot on the hard work of Initiative's employees. He further touches upon a sense that people feel they've lost a year of their career so for 2021, they're focused on the positivity of what's ahead of them. And they will be focusing on these three areas and be the best in industry for:
- Their clients
- Their craft
- Their community
James goes on to discuss in further detail with Suki these three pillars of 2021.
You can see more from Initiative here on our website.