Mini-Squawk: Daniel Robey, CEO, Think Jam

Suki and Daniel discuss how the 'noisy' agency has pivoted during the pandemic

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ThinkJam works with lots of entertainment brands, many of which have had a very tough time in the pandemic, which has had a knock-on effect for the agency.  They've shifted their focussed on streaming - for example, the launch of the latest Trolls film was planned for a cinema launch, and they pivoted within a week for a streamed launch. 

As a business they are digital first - but it's still been work to create new strategies for their clients. They have now gone fully remote as a business.

They've also developed tech solutions for their clients - lots of versioning which they now do at speed via their AI solution, called ReMake, which has been a focus for them to demo to clients.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.