How the agency's work with Jagermeister that leveraged the platform of 'be the meister' they had created for the brand, but changing the direction in response to the pandemic. They wanted to respond quickly, but didn't want to rush to a solution so they started by listening and observing how consumers were behaving and talking and then starting to shape their response.
The campaign 'save the night' was the result, a global initiative to support both sides of the nightlife community during the COVID-19 crisis. You can read the full case study on the Engine profile page on the link above.
The way of working has also demonstrated new ways of working that will shape the agency going forwards.