Mini-squawk: Daisy Domenghini, Global Client MD, Engine Group

Daisy talks Suki through the agency's work with Jagermeister during the covid crisis

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How the agency's work with Jagermeister that leveraged the platform of 'be the meister' they had created for the brand, but changing the direction in response to the pandemic. They wanted to respond quickly, but didn't want to rush to a solution so they started by listening and observing how consumers were behaving and talking and then starting to shape their response. 

The campaign 'save the night' was the result, a global initiative to support both sides of the nightlife community during the COVID-19 crisis. You can read the full case study on the Engine profile page on the link above.

The way of working has also demonstrated new ways of working that will shape the agency going forwards.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.