Mini Squawk - Asad Dhuna, CEO and founder, The Unmistakables

The Unmistakebles won 'Best New Agency' at the 2019 Oystercatchers awards - how is a startup agency coping with the crisis?

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The agency have been coping by looking at mindsets. As a small agency they can be nimble, agile and closer to clients. They started self-isolating early, so were ahead of the curve and be ready to help their clients.

They've also been looking at the data and see that certain demographics have been disproportionately hit by the epidemic, specifically BAME communities, both as NHS staff and patients. They've been looking at why, and what this means for the future.

They've created an initiative they've called 'Nice-olation' to find positive stories from around the world that's been coming out of the situation.

Looking to the future, they are doubling down the focus on their core diversity proposition and where that adds value to clients.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.