Mini Squawk: Andy Nairn, Founding Partner, Lucky Generals

Suki caught up with Andy to hear what 2021 looks like for the agency.

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Suki caught up with Andy to hear how Lucky Generals have been getting on and what the focus of 2021 is for them - their existing clients. In other years, there has been a new business drive, but this year is very much about focusing on their current clients as well as regenerating the agency and bringing new people in.

Lucky Generals are all about working with brands who are on a mission! They would prefer to have fewer clients with much deeper relationships and we hear about some of their clients including Amazon (brought to them by Oystercatchers), The Co-op, Yorkshire Tea and Zoopla (to mention a few).

As a leader, Andy touches on one of the challenges in lockdown – how to make it ok and easy for their people to talk about the current issues, rather than giving into a temptation to pretend everything’s great and keep on going. There has to be a way of allowing people to voice personal/private worries and it should be encouraged.

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.