McDonald's Monopoly: Peely Peely

For the return of McDonald's Monopoly, we showed a man suffering from FOMO. As he goes through his day he sees people everywhere doing the 'Peely Peely', a new phenomenon. Eventually he realises that it's because Monopoly is back, and a simple peel with the finger can reveal a world of prizes.

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Leo Burnett

As Leo himself once said: “At the end of the day, we’re just people talking to people.”

And that sums up how we think. We never forget that on the other side of every screen, watching every ad or reading every tweet are people. Not just pairs of eyes with credit cards. But human beings, who want to be entertained, engaged and listened to.

Which is why we want to make work that connects on a human level. That everyone will love. Proudly populist creative work that makes people smile, laugh, cry and everything in between. Whether that’s through advertising or managing brand partnerships with our Sports + Entertainment team.

But it’s also why we believe in being decent human beings. Either to work with or to work for. Because putting people first is at the heart of everything we do.