Mates for Life
A new campaign for THINK! that celebrates life-long friendships and aims to decrease drink-driving pressures ahead of the holiday season
Mates for Life is the Department for Transport new campaign for THINK! The campaign aims to help stop drink-driving ahead of the holiday season and shift perceptions on the consequences of drink-driving.
This campaign further builds on THINK’s award-winning Mates Matter strategic platform, which has seen the most significant shift in young men’s attitudes towards drink-driving in over a decade.
The campaign highlights the success of appealing to humour, positivity, and friendship when speaking to the young men who are most at risk when it comes to drink-driving.