Martin Woolley, CEO, The Specialist Works

This independent agency specialising in fast growing companies caught up with Suki

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With the ability to support CMOs with the pressures of fast growing companies, The Specialist Works have worked with the likes of Boohoo.com and OVO Energy - both of which have grown incredibly and at rapid speeds. 


Lockdown meant pivoting and a need to move fast for everyone but for The Specialist Works, it's at the core of what they do. As an independent agency, Martin touches upon how great it's been having bi-weekly video calls with other CEOs of independent agencies. Normally they're competing with each other but in the current climate, they've all been battling the same problems and have the same goals - to look after their people, and to look after their clients. It's turned into really useful sharing between such agencies. 


They discuss getting back into the office and the obstacles with having offices based in different locations including Ireland, USA and UK. They've made sure that meetings which were monthly pre-lockdown are now much more regular to ensure employees are connected and to look out for their mental health - Martin shares more himself now to empower others to open up too which has worked very well. 

Suki Thompson

Founder / Chair, Oystercatchers

Suki Thompson is an entrepreneur and transformational business leader. She is CEO and co-founder of Oystercatchers and part of the Centaur management team where she is helping lead Centaur Media, the UK’s leading B2B media publisher, through a journey of transformation anchored in the ability to advise, inform and connect. Suki leads the strategic development of Oystercatchers and is the driving force behind the proprietary evaluation model Optimise™. She works with businesses on transformational change and is part of the team commercialising the ‘M3 model’ bringing marketing and digital together. Suki is also passionate about capability and learning.

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